Key Takeaways
  • Terapeak is eBay's free built-in research tool — now called eBay Product Research in Seller Hub
  • It shows historical sold prices, sell-through rates, and total units sold for any search query
  • The data is accurate — it comes directly from eBay's own transaction records
  • The limitations: requires logging in, slow to navigate, no profit calculation, no competition verdict
  • Best used for category-level research and confirming demand before listing, not for fast sourcing decisions

You're in a charity shop. You've found a piece of vintage tech that might be worth something. You want to know if it actually sells on eBay — and for how much. You pull out your phone, navigate to eBay, try to find Seller Hub, and realise you need to be logged in on a browser, not the app. By the time you've done all that, someone else has picked up the item.

That friction is Terapeak in a nutshell. The data is there. It's free. It's eBay's own. But the workflow gets in the way.

This is an honest look at what Terapeak actually is, what it does well, and where it falls short — written by a seller who uses research tools every day, not a tech blogger recycling eBay's documentation.

What is Terapeak?

Terapeak started as a third-party research tool before eBay acquired it in 2017. eBay rolled it into Seller Hub and, in recent years, rebranded it as eBay Product Research. Most sellers still call it Terapeak — the name stuck.

It's free for all eBay sellers. You access it through Seller Hub → Research → Product Research. It lets you search any keyword and pulls historical eBay data: how many units sold, average sale prices, sell-through rate, and a graph of price trends over time.

The data comes directly from eBay's own transactions — which is its biggest strength. You're not looking at estimates or scraped approximations. These are actual completed sales.

What Terapeak does well

GOOD Historical price data. Accurate average sale prices over 90 or 365 days, pulled from real eBay transactions.
GOOD Sell-through rate. Shows what percentage of listings actually resulted in a sale — useful for confirming demand before you list.
GOOD Category filtering. You can narrow results to specific eBay categories, which cuts noise when you're researching something that appears in multiple categories.
GOOD Price trend graph. Shows whether average prices are rising, falling, or stable — useful context before pricing a listing.
GOOD Free. No subscription, no limits — all eBay sellers get full access as part of Seller Hub.

For category-level trend research — "is this type of product generally selling well right now?" — Terapeak is genuinely useful. It's also good for checking pricing before you list something you already own, since you can see the distribution of recent sale prices and find the right point to list at.

Where Terapeak falls short

Here's where honest beats diplomatic. Terapeak has real limitations that eBay's own documentation glosses over.

PROBLEM Requires logging into Seller Hub. Not the eBay app. Not the eBay website. A desktop browser, Seller Hub, then three clicks in. You can't use it quickly at a car boot or in a charity shop.
PROBLEM No profit calculation. Terapeak shows you what items sold for. It doesn't calculate what you'd keep after eBay's 12.9% FVF plus 2.9% + 30p payment processing. You have to do that separately.
PROBLEM No competition analysis for a specific product. It shows total active listings in search results, but doesn't give you a clear signal on whether competition is HIGH or LOW for a specific item at a specific price point.
NEUTRAL No verdict. After researching a product on Terapeak, you still have to interpret everything yourself. It gives you data; it doesn't tell you whether to buy or pass.
NEUTRAL Slow for multi-product research. If you're at a car boot with 20 items to check, Terapeak's workflow — log in, search, filter, interpret, repeat — adds significant time per item.

None of these are dealbreakers if you're using Terapeak for what it's actually suited to. The problem is when sellers treat it as their primary sourcing tool and find it too slow for the reality of hands-on sourcing.

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Terapeak vs what sourcing sellers actually need

There are two distinct use cases for eBay research tools, and Terapeak is designed for one of them.

Use case 1 — planning and listing: You already have stock and you want to know how to price it, or you're researching a category before investing. Terapeak works well here. You have time, you're at a desk, and you want broad trend data.

Use case 2 — sourcing decisions in the field: You're holding an item at a car boot sale with 90 seconds to decide whether to pay £15 for it. You need to know the average sale price, profit after fees, and whether the market is flooded — right now, on your phone. Terapeak doesn't serve this use case well.

Most active resellers live in use case 2. That's the gap.

Feature Terapeak Privy
Historical sale data Yes (90d / 365d) Yes (90d)
Sell-through rate Yes Yes
Profit calculation No Yes (auto)
Competition verdict No LOW / MEDIUM / HIGH
Works on product page No — Seller Hub only Yes — Chrome extension
Works on mobile ~ Limited (browser only) Chrome on Android
Cost Free Free trial, then from £19/mo

When to use Terapeak (and when not to)

Use Terapeak when you want to:

  • Understand how a category has been performing over 6–12 months
  • Price a listing based on actual recent sales data for that exact item
  • Check whether demand for a product is seasonal before committing to bulk stock
  • Validate a sourcing niche before investing time into it

Don't rely on Terapeak when you need to:

  • Make a quick buy/pass decision at a car boot sale or charity shop
  • See your actual profit after eBay's fees at a given buy price
  • Understand whether a specific market is too competitive right now
  • Research 20+ products quickly without losing your mind
The honest take

Terapeak is a useful free resource and every eBay seller should know it exists. But building your sourcing workflow around it — especially for hands-on sourcing — means constantly stopping to open a browser, log in, and manually interpret data that a purpose-built tool would deliver in seconds. That's real time and real missed buys.

Frequently asked questions

Terapeak is eBay's own product research tool, now called eBay Product Research inside Seller Hub. It shows historical sales data — average prices, sell-through rates, and total units sold — for any eBay search query. It's free for all eBay sellers with a Seller Hub account.

Yes. Terapeak (eBay Product Research) is completely free for all eBay sellers. You access it through Seller Hub — no paid tier, no limits. The only requirement is an active eBay seller account.

Terapeak's historical data is accurate — it comes directly from eBay's own transaction records, not estimates. The limitation isn't accuracy, it's completeness: no profit calculation, no competition verdict, no real-time data for in-the-field decisions.

Terapeak is free and built into eBay Seller Hub — it shows historical eBay data only. ZIK Analytics is a paid third-party tool (from around £19/month) covering multiple marketplaces with more filtering options and a faster workflow. ZIK provides more depth; Terapeak provides the basics at no cost.

No. Terapeak requires you to be logged into eBay Seller Hub. You need an active eBay seller account. You can't use it as a casual browser — which is one of the key friction points for sellers who want quick research while out sourcing.

RM
Ryan M
eBay Reseller & Founder of Privy

Been selling on eBay since 2019. Built Privy because I got tired of guessing — and because Terapeak wasn't built for the car boot.